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  • Writer's pictureTodd Vigil

Why Nonprofits Must Prioritize Website Speed

In the digital era, a nonprofit's website speed is crucial to its reach and impact. First impressions matter: a slow website can deter users from engaging, leading to lost donations and reduced support. A sluggish site can leave a negative mark that can affect sign-ups, event registrations, and contributions. Additionally, website speed influences search engine rankings, determining how easily potential supporters can find a nonprofit online.


It's vital for nonprofits to regularly monitor their website performance. The Pathfinder Search Ads team recommends the free tool at https://pagespeed.web.dev. This platform not only gauges site speed but also provides insights to improve it. In essence, for nonprofits to maximize their digital presence and impact, optimizing website speed is a strategic must.

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