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  • Writer's pictureTodd Vigil

Why Nonprofits Must Prioritize Website Speed

In the digital era, a nonprofit's website speed is crucial to its reach and impact. First impressions matter: a slow website can deter users from engaging, leading to lost donations and reduced support. A sluggish site can leave a negative mark that can affect sign-ups, event registrations, and contributions. Additionally, website speed influences search engine rankings, determining how easily potential supporters can find a nonprofit online.

It's vital for nonprofits to regularly monitor their website performance. The Pathfinder Search Ads team recommends the free tool at This platform not only gauges site speed but also provides insights to improve it. In essence, for nonprofits to maximize their digital presence and impact, optimizing website speed is a strategic must.

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